Vol. 37 No. 3 (2003)

Published: 2003-05-01

Editor's letter

Total marketing

Csaba Gosztonyi

3
- PDF (Magyar)

Total marketing

„Brand-new Image” or „New Brand-image"? - How to Use Corporate Branding Techniques in Building a Country’s Image?

Árpád Ferenc Papp-Váry

4-11
- PDF (Magyar)
Value Creation and Sales Figures

Erzsébet Farkas

12-18
- PDF (Magyar)
Total Reality in Media

István Steiner

19-21
- PDF (Magyar)
Dogs in Advertising Spots

Szilvia Nagy, Árpád Ferenc Papp-Váry

22-29
- PDF (Magyar)
International Market of Industry Products

Andrew C. Gross

30-36
- PDF (Magyar)
Illness Campaign: a Variation of Social and Charity Advertising

Andrea Csépe

37-42
- PDF (Magyar)

M&M mix

Evaluation of the Effectiveness of Advertising

Les Binet; Renáta Varga

43-51
- PDF (Magyar)
Experience Marketing

Ákos Heiszler

52-55
- PDF (Magyar)
Hard Times - Challanges and Strategies of Hungarian Supplier Industry

Csaba Svéhlik

56-62
- PDF (Magyar)
Questions of Competition Law in Advertising

József Zavodnyik

63-77
- PDF (Magyar)

Book reviews

Chris Westland: Valuing technology: The New Science of Wealth in the Knowledge Economy. John Wiley & Sons, 2002

Péter Osman

78-80
- PDF (Magyar)

Full edition

Marketing & Management 2003/3.

Marketing & Menedzsment Szerzők

80, [2]
- PDF (Magyar)