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Vol. 37 No. 3 (2003)
Vol. 37 No. 3 (2003)
Published:
2003-05-01
Editor's letter
Total marketing
Csaba Gosztonyi
3
PDF (Magyar)
Total marketing
„Brand-new Image” or „New Brand-image"? - How to Use Corporate Branding Techniques in Building a Country’s Image?
Árpád Ferenc Papp-Váry
4-11
PDF (Magyar)
Value Creation and Sales Figures
Erzsébet Farkas
12-18
PDF (Magyar)
Total Reality in Media
István Steiner
19-21
PDF (Magyar)
Dogs in Advertising Spots
Szilvia Nagy, Árpád Ferenc Papp-Váry
22-29
PDF (Magyar)
International Market of Industry Products
Andrew C. Gross
30-36
PDF (Magyar)
Illness Campaign: a Variation of Social and Charity Advertising
Andrea Csépe
37-42
PDF (Magyar)
M&M mix
Evaluation of the Effectiveness of Advertising
Les Binet; Renáta Varga
43-51
PDF (Magyar)
Experience Marketing
Ákos Heiszler
52-55
PDF (Magyar)
Hard Times - Challanges and Strategies of Hungarian Supplier Industry
Csaba Svéhlik
56-62
PDF (Magyar)
Questions of Competition Law in Advertising
József Zavodnyik
63-77
PDF (Magyar)
Book reviews
Chris Westland: Valuing technology: The New Science of Wealth in the Knowledge Economy. John Wiley & Sons, 2002
Péter Osman
78-80
PDF (Magyar)
Full edition
Marketing & Management 2003/3.
Marketing & Menedzsment Szerzők
80, [2]
PDF (Magyar)
Language
English
Magyar
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