Vol. 34 No. 1 (2000)

Published: 2000-01-01

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To the Reader!

László Szabó

3
- PDF (Magyar)

E-Commerce

Consumer, company, interaction

Attila Mártonffy

4-6
- PDF (Magyar)
E-business: amazing magic?

Attila Mártonffy

6-8
- PDF (Magyar)
Hungarian report. This is not America, yet.

Attila Mártonffy

9-10
- PDF (Magyar)
The present and future of e-commerce. Europe is speeding up

Attila Mártonffy

11
- PDF (Magyar)
Details are more important. Seven fallacies in web-business

Attila Mártonffy

12-13
- PDF (Magyar)
Who controls who in the virtual market?

Attila Mártonffy

14-15
- PDF (Magyar)
Death of the agent?

Attila Mártonffy

16-17
- PDF (Magyar)
E-business - effects, opportunities. Always take the large consumers first!

Attila Mártonffy

17-18
- PDF (Magyar)

Internetmarketing

Internet, Online marketing and research

János Klenovszki

20-23
- PDF (Magyar)
The internet in corporate marketing

Edit Bányai

24-27
- PDF (Magyar)

Price and market

Competing on price

László Józsa, Ágnes Straubné Németh, Tibor Tatay

28-30
- PDF (Magyar)
From market segment to users

Gyula Szabó

31-35
- PDF (Magyar)
Hungarian capital market in the shade of globalisation

József Ulbert, Attila Csibi, Péter Matuss

36-44
- PDF (Magyar)

M&M mix

Segmentation of hungarian citizens in contrast of individual opinions about the Euro

Zsuzsa Orsolya Deli

45-50
- PDF (Magyar)
The role of doctors' consumer behaviour in healthcare marketing

Judit Simon, Zoltán Lantos

51-58
- PDF (Magyar)
Business Process Reengineering, Part 2.

Teodóra Brandmüller

59-64
- PDF (Magyar)
New trends in Strategic Management. Part 2.

Magdolna Csath

65-69
- PDF (Magyar)
"Clear and present danger"... Or... ? - Opinions and motivations towards investments with high environmental risks

Ábel Garamhegyi, Norbert Buzás

70-73
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Antimarketing

Antimarketing

Péter Osman

74
- PDF (Magyar)

Book review

Ernst & Young: Cashflow- és likviditásmenedzsment - CO-NEX Könyvkiadó Kft., 1999

Péter Osman

75-76
- PDF (Magyar)
Simon Singh: A nagy FERMAT sejtés - PARK Kiadó 1999

Péter Osman

76-77
- PDF (Magyar)
Robert S. Kaplan - David P. Norton: Balanced-Scorecard (Kiegyensúlyozott Stratégiai Mutatószám-Rendszer) - Közgazdasági és Jogi Könyvkiadó, 1999

Péter Osman

77
- PDF (Magyar)

Intercontact Marketing Network (Introduction of a firm)

Intercontact Marketing Network (Introduction of a firm)

Marketing Network Intercontact

78-80
- PDF (Magyar)

Full edition

Marketing & Management 2000 / 1.

Marketing & Menedzsment szerzők

84 oldal
- PDF (Magyar)