Vol. 57 No. Különszám EMOK 1 (2023)

Papers

• Examination of consumer perception of sustainable food consumption by netnography

  Nikolett Balsa-Budai, Prof. Dr. Szakály Zoltán

  5-13

  • PDF (Magyar)

• The effect of party preference and communication channel trust on country image

  Róbert Dobó

  15-22

  • PDF (Magyar)

• Assessing the use of lifestyle apps based on the experience of an experiment

  Ida Ercsey, Veronika Keller

  23-32

  • PDF (Magyar)

• Agri-food firms’ attitude toward digital data exploitation in the product development

  Moreno Frau, Tamara Keszey

  33-40

  • PDF

• Impact of digital nudges on users of sofware-as-a-services

  Zsófia Gyulai

  41-48

  • PDF (Magyar)

• The effectiveness of gamified survey-design

  Erika Lázár, Péter Németh, Szűcs Krisztián, Nagy Ákos

  49-58

  • PDF (Magyar)

• Investigating the effect of external reference prices’ representation on consumers’ price evaluation and decision making with eye tracking method

  Lilla Lipták, Szabolcs Prónay

  59-68

  • PDF (Magyar)