Vol. 44 No. 2 (2010)

Published: 2010-03-01

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The editor's letter

János Fojtik

5
- PDF (Magyar)

Marketing Research

Products with customer resistance a specific product category

Mária Törőcsik, Eszter Jakopánecz

4-12
- PDF (Magyar)
Influence of family life cycle on health consciousness

Ágnes Neulinger, Judit Simon

13-22
- PDF (Magyar)
Innovation co-operation in case of Hungarian pharmaceutical companies

Beatrix Lányi

23-31
- PDF (Magyar)

Communication and media

Print media: buyers, readers, or relevant consumers for sale?

Artemon Vogl

32-40
- PDF (Magyar)
On theory and practice of integrated corporate communication

József Tasnádi

41-51
- PDF (Magyar)
Online communication of corporate social responsibility

Richárd Szántó

52-58
- PDF (Magyar)

Beyond Marketing

The opportunities of financial accountability of marketing and the critical dimensions of marketing/finance interface

Kármen Kovács

59-67
- PDF (Magyar)
Interim management A 21st century model of professionalism?

Ferencné Farkas, Éva Magyari

68-76
- PDF (Magyar)

In English

The influences of cultural orientation, ecological awareness, price and psychological wellbeing over senior citizens' green sheltered housing buying intentions

Hanna Oirik Menahem, Israel Boxer, Gábor Rekettye

77-85
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Book review

Barakonyi Károly (edit):Bologna „Hungaricum”. Diagnosis and therapy

Ildikó Hrubos

87-89
- PDF (Magyar)
Ricarda B. Bouncken - Sungsoo Pyo (szerk.): Knowledgemanagement in the field of tourism and hospitality, VHE, Pécs, 2010

Eszter Solymosi

90-91
- PDF (Magyar)

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Formal requirements for manuscripts

92
- PDF (Magyar)

Full edition

Marketing & Management 2010 / 2.

szerzők Marketing & Menedzsment

96 oldal
- PDF (Magyar)