Vol. 53 No. Különszám (2019): Special Issue EMOK

Papers

• Behavioural Economics in Consumer Protection

  Margit Berki-Süle, Erika Hlédik

  5-14

  • PDF (Magyar)

• Social entrepreneur as possible future of CSR and measuring social entrepreneurial attitude

  Petra Putzer, Edit Bányai

  15-25

  • PDF (Magyar)

• Preference Stability Investigating customer preferences before and at the purchase

  Otília Dörnyei, Beáta Pethő, Tamás Tarján

  27-34

  • PDF (Magyar)

• The young adults’ ability for delayed gratification

  Boglárka Zsótér

  35-43

  • PDF (Magyar)

• Hungarian residents’ openness for sharing-based services along socio-demographic factors

  Gabriella Buda, Barbara Pethes, Manoliss Karajánnisz, József Lehota

  45-55

  • PDF (Magyar)

• Experiences in social media posts in case of young consumers

  Dalma Vincze

  57-68

  • PDF (Magyar)

• Movie merchandising – a literature study of its various forms, application criteria and history

  Ádám Horváth, Balázs Gyenge

  69-76

  • PDF (Magyar)

• Sport consumption and scales measuring the sport motivation

  László Csóka, Mária Törőcsik

  77-86

  • PDF (Magyar)