Vol. 37 No. 1 (2003)

Published: 2003-01-01

Editor's letter

Exchange of experience, knowledge creation

Csaba Gosztonyi

3
- PDF (Magyar)

Knowledge management

Knowledge Exchange and Knowledge Creation

Miklós Sárváry; András R. Nagy

4-16
- PDF (Magyar)
Information Broker: The New Player on Information and Knowledge Market

Gábor Mikulás

17-24
- PDF (Magyar)
DDB University - A University without walls

Renáta Varga

25-28
- PDF (Magyar)
Position of Hungarian National-Organizational Culture in Hofstede Pattern

Ákos Jarjabka

29-45
- PDF (Magyar)
When to Use Scenarios in Future Analysis?

Péter Ilosvai

46-54
- PDF (Magyar)
Personal Dynamics of Changing

Csaba Titkos

55-60
- PDF (Magyar)

M&M mix

How to Come Across the "Gap" in Mobil Communication?

Balázs Szekfű

61-66
- PDF (Magyar)
Marketing Orientation and Product Design in Practice

József Berács, Dóra Horváth, László Sajtos

67-76
- PDF (Magyar)

Book reviews

Ingo F. Walther: Impresszionizmus. Taschen/Vince Kiadó, 2003.

Péter Osman

77-78
- PDF (Magyar)

Comferences

Conferences in May

Marketing & Menedzsment szerk.

79-80
- PDF (Magyar)

Full edition

Marketing & Management 2003/1.

Marketing & Menedzsment Szerzők

80, [2]
- PDF (Magyar)