Vol. 35 No. 4 (2001)

Published: 2001-09-01

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To the Reader!

Zoltán Veres

2-3
- PDF (Magyar)

Research outcomes at the University of Pécs

Some practical thoughts on sampling

József Pintér, Gábor Rappai

4-10
- PDF (Magyar)
New organisational competencies inside and outside

Ferenc Farkas

11-15
- PDF (Magyar)
Impacts of the Internet on economical and administrational processes

Edit Bányai

16-24
- PDF (Magyar)
Role of communication networks in organisations

Ágnes Gróf

25-31
- PDF (Magyar)

Dissertations

Role of reference groups in consumer decisions of teenagers

Judit Benedek

32-39
- PDF (Magyar)
Geomarketing: a new factor to success in marketing?

Kolos Kovács

40-48
- PDF (Magyar)
Role of characteristics of product designs in consumer attitudes

Dóra Horváth, László Sajtos

49-57
- PDF (Magyar)

Advertising Pharmaceuticals

Corporate brands in the market of OTC

Zoltán Varga

58-63
- PDF (Magyar)
Characteristics of DTC advertising

Ákos Szántó

64-67
- PDF (Magyar)

M&M mix

Significant changes in markets of consulting

Éva Nádor

68-71
- PDF (Magyar)
Relative distances in organisational competencies

János Takács

72-75
- PDF (Magyar)

Book review

Arthur A. Thompson, Jr., A. J. Strickland III.: Strategic Management - Concepts and Cases. Irwin/'McGraw-Hill, 2001

Péter Osman

76-77
- PDF (Magyar)
Benjamin Graham, David Dodd: Security Analysis. McGraw-Hill, 2000.

Péter Osman

78-79
- PDF (Magyar)

Full edition

Marketing & Management 2001/4.

Marketing & Menedzsment Szerzők

80, [2]
- PDF (Magyar)