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Vol. 35 No. 4 (2001)
Vol. 35 No. 4 (2001)
Published:
2001-09-01
-
To the Reader!
Zoltán Veres
2-3
PDF (Magyar)
Research outcomes at the University of Pécs
Some practical thoughts on sampling
József Pintér, Gábor Rappai
4-10
PDF (Magyar)
New organisational competencies inside and outside
Ferenc Farkas
11-15
PDF (Magyar)
Impacts of the Internet on economical and administrational processes
Edit Bányai
16-24
PDF (Magyar)
Role of communication networks in organisations
Ágnes Gróf
25-31
PDF (Magyar)
Dissertations
Role of reference groups in consumer decisions of teenagers
Judit Benedek
32-39
PDF (Magyar)
Geomarketing: a new factor to success in marketing?
Kolos Kovács
40-48
PDF (Magyar)
Role of characteristics of product designs in consumer attitudes
Dóra Horváth, László Sajtos
49-57
PDF (Magyar)
Advertising Pharmaceuticals
Corporate brands in the market of OTC
Zoltán Varga
58-63
PDF (Magyar)
Characteristics of DTC advertising
Ákos Szántó
64-67
PDF (Magyar)
M&M mix
Significant changes in markets of consulting
Éva Nádor
68-71
PDF (Magyar)
Relative distances in organisational competencies
János Takács
72-75
PDF (Magyar)
Book review
Arthur A. Thompson, Jr., A. J. Strickland III.: Strategic Management - Concepts and Cases. Irwin/'McGraw-Hill, 2001
Péter Osman
76-77
PDF (Magyar)
Benjamin Graham, David Dodd: Security Analysis. McGraw-Hill, 2000.
Péter Osman
78-79
PDF (Magyar)
Full edition
Marketing & Management 2001/4.
Marketing & Menedzsment Szerzők
80, [2]
PDF (Magyar)
Language
English
Magyar
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