Vol. 41 No. 2 (2007)

Published: 2007-03-01

Preface

Bankra magyar!

Árpád Ferenc Papp-Váry

3
- PDF (Magyar)

Bank Marketing

The relations between customer satisfaction and loyalty in the sphere of commercial banks (Part 1)

Attila Bátor

4-15
- PDF (Magyar)
The study of bank homepages from the aspect of customer relationship management

Péter Nagy, Beáta Lechner, Ágnes Hajma, Éva Hegedűs, András Sarkadi-Nagy

16-21
- PDF (Magyar)

Management

The management of the future

László Gazdag

22-35
- PDF (Magyar)
The study of workplace aggression categories from the aspect of management science

István Kunos

36-41
- PDF (Magyar)

Researches

Hedonistic shopping in Hungary

Zsuzsa Deli-Gray

42-50
- PDF (Magyar)
Marketing activity in electronic environment, part 2 - Interactive marketing research

Magdolna Vasné Egri

51-57
- PDF (Magyar)

The European Union is 50 years old

The judgement of the membership three years after joining the EU

Zoltán Krajcsák

58-69
- PDF (Magyar)
Poland’s branding - Parallel perspectives?

Árpád Ferenc Papp-Váry

70-75
- PDF (Magyar)

In english

Outpacing the Commoditization of Your Brand - A Case Study of Citibank

Pat Fallon, Fred Senn

76-83
- PDF

Book review

Barry Schwartz: A választás paradoxona: miért kevesebb a több? Lexenox Kiadó, Győr, 2006.

Erzsébet Németh

84-85
- PDF (Magyar)
Marty Neumeier: Zag - The #1 Strategy of High-Performance Brands. New Riders Kiadó, Berkeley, Kalifornia, 2007.

Árpád Ferenc Papp-Váry

85-87
- PDF (Magyar)
Simon Anholt, Jeremy Hildreth: Brand America - The Mother of All Brands. Cyan Books, London, 2005.

Árpád Ferenc Papp-Váry

87-88
- PDF (Magyar)

Full edition

Marketing & Management 2007/2.

Marketing & Menedzsment szerzők

88, [2]
- PDF (Magyar)