Vol. 32 No. 1 (1998)

Published: 1998-01-01

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To the Reader!

József Sipos

3
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Car market

Automobile market '97

Gábor Simon

4-6
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Public's focus - The automobile

Ferenc Ács

7-8
- PDF (Magyar)
Customer value perception, preferences and positioning on the hungarian automobile market

Gábor Rekettye, Tibor Kiss

9-15
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Dealers about the hungarian automobile market

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16-17
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Group work at Mercedes-Benz

Csaba Titkos

18-23
- PDF (Magyar)

Information management

Information management, Part 6

Béla Halassy

24-29
- PDF (Magyar)
Internet marketing, Part 3

László Szirtes

30-34
- PDF (Magyar)

M&M Decisions

Team decision making in marketing

Zsófia Kenesei

35-40
- PDF (Magyar)
We need a team or who knows what about marketing?

Zoltán Veres

41-44
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Public Relations - an unutilized opportunity

Péter Benke

45-50
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M&M mix

Cost structure of the public energy consumption and expexted effects of further price raising

Istvánné Hoffmann

51-58
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Inflation processes in a transition economy

N. Rajszkaja, J. A. Szergijenko, A. Frenkel

59-64
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Presentation techniques on the Furniture Industry Fair at Cologne

Zsolt Győrfi

65-66
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Interviews with Zoltán Sütő

István Balázs

67-69
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"Buy Hungarian!" - About the Club for Hungarian Goods

László Weinrich

70-71
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Hungarian Code of Etics in advertisement, 1997

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72-75
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CEFTA - A temporary association

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76-77
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Foreign Literature

Hírek a piackutatás világából - ESOMAR információk

János Jankelovics

78-79
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A „létratechnika" Marketing and Research Today, 1997. augusztus

Annamária Fejes

79-80
- PDF (Magyar)

Full edition

Marketing & Management 1998 / 1. A szám teljes tartalma jelenleg nem elérhető

Marketing & Menedzsment szerzők

(Jelenleg 86 oldal érhető el)
- PDF (Magyar)