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Most read articles by the same author(s)

• Eszter Pál, Mária Törőcsik, Eszter Jakopánecz, Generational differences in values empirical research results based on different generational age classifications with different starting points , The Hungarian Journal of Marketing and Management: Vol. 51 No. 3 (2017)
• Eszter Jakopánecz, #stayathome: Coronalife. Our changing life during the COVID-19 pandemic in Hungary. Results from interviews with a large sample , The Hungarian Journal of Marketing and Management: Vol. 55 No. Különszám 1. (2021): EMOK
• Mária Törőcsik, Eszter Jakopánecz, Products with customer resistance , The Hungarian Journal of Marketing and Management: Vol. 44 No. 2 (2010)
• Eszter Jakopánecz, Ágnes Neulinger, Beatrix Lányi, László Csóka, Mainstreaming environmentally conscious consumption: international and Hungarian experiences , The Hungarian Journal of Marketing and Management: Vol. 57 No. 4 (2023)
• Mária Törőcsik, Péter Németh, Eszter Jakopánecz, Krisztián Szűcs, The adoption of renewable energy sources among the Hungarian population , The Hungarian Journal of Marketing and Management: Vol. 48 No. Különszám (2014)