Stratégia a kertészeti ágazatban

Géza Székely

Strategy in the Horitcultural Sector

Authors

Géza Székely KÉE Marketing Tanszéki Csoport

Abstract

„A stratégiai tervezés célja a vállalat nyereséges és növekedést biztosító üzleti tevékenységének megformálása oly módon, hogy életképes kapcsolat alakuljon ki a szervezet célkitűzési, erőforrásai és a változó piaci lehetőségek között."
(Philip Kotler)

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Published

2019-12-01

How to Cite

Székely, G. (2019) “Strategy in the Horitcultural Sector”, The Hungarian Journal of Marketing and Management, 31(3), pp. 51–55. Available at: https://journals.lib.pte.hu/index.php/mm/article/view/2160 (Accessed: 28 November 2024).

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Issue

Vol. 31 No. 3 (1997)

Section

Agromarketing

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