Let customer work! „Active Customer" - strategy in service marketing

Most read articles by the same author(s)

• Beáta Pethő, Zoltán Veres, Attila Bátor, Tamás Tarján, Experimental researching customers’ decision behaviour based on preference in an eye-tracking test , The Hungarian Journal of Marketing and Management: Vol. 51 No. EMOK klsz (2017)
• Zoltán Veres, Transmutations of the gap-model , The Hungarian Journal of Marketing and Management: Vol. 51 No. 1-2 (2017)
• Gabriella Pollák, Zoltán Veres, Marketing Orientation of Firms in Building Industry , The Hungarian Journal of Marketing and Management: Vol. 29 No. 6 (1995)
• Ildikó Németh, Zoltán Veres, Péter Kuba, The role of lifestyle and the attitude to money in the long-term investment-type purchases , The Hungarian Journal of Marketing and Management: Vol. 41 No. 3 (2007)
• Márton Vilmányi, Erzsébet Hetesi, Zoltán Veres, Options for risk reduction in higher education , The Hungarian Journal of Marketing and Management: Vol. 42 No. 5-6 (2008)
• Zoltán Veres, Majoros Pál: Iparvállalatok beszerzésgazdaságtana. Műszaki Könyvkiadó, Budapest, 1999 , The Hungarian Journal of Marketing and Management: Vol. 33 No. 3-4 (1999)
• Zoltán Veres, We need a team or who knows what about marketing? , The Hungarian Journal of Marketing and Management: Vol. 32 No. 1 (1998)
• Tibor Mandják, Gabriella Pollák, László Tasi, György Várday, Zoltán Veres, The antecedents and practice of project marketing , The Hungarian Journal of Marketing and Management: Vol. 29 No. 3 (1995)
• Zoltán Veres, An old mania , The Hungarian Journal of Marketing and Management: Vol. 42 No. 2 (2008)
• Zoltán Veres, Best papers of the VII International Conference of the AIMPN , The Hungarian Journal of Marketing and Management: Vol. 42 No. 5-6 (2008)