A FENNTARTHATÓSÁG GYAKORLATI MŰKÖDÉSÉNEK ÖSSZEFÜGGÉSEI A MAGYAR SZÁLLODA SZEKTORBAN

Abstract

Sustainability plays a more and more important role in the everyday operation of companies. The
tourism and the hotel sector are able to cause economic, social and environmental problems
although the industry is also suffering from the effect.
This research focuses on the practical implications of the sustainability, it reveals the relations as
the difference between the pillars of sustainability in the minds of hotel managers. It makes a
correlation between hotel affiliation and a sustainable strategy as well as the link between a
certification and the existence of a strategy in the hotel. The research also emphasizes the role of
the person who creates the sustainability strategy and who has to enforce it.
The research resulted 78 questionnaires filled by hotel general managers. After the analysis it can
be stated that the hotel managers focus on economic sustainability, the second most important is
the environmental then the social pillar. Hotel chain member hotels tend to implement a
sustainability strategy and according to the result there is a correlation between the role of the
creator and the enforcer of the sustainability strategy. The social pillar gets more emphasis the
operation of the hotel if a department leader is responsible for it, instead of the hotel general
manager.