THE EVALUATION OF THE ROLE AND IMPORTANCE OF SAFETY AND RISKS IN THE TRAVEL ATTITUDES OF THE HUNGARIAN TOURISTS

Abstract

It is generally known that the aspects and methods of consumer decisions change time to time that
is why the decision makers and researchers need to survey and understand these continuously
altering aspects in order to better understand the processes of the market. The topic of safety
appeared with a more highlighted role only recently, nevertheless it was always present in the
destination choosing process. Today this issue is gaining special significance since due to the global
travel opportunities tourism reached such regions where the analysis of safety became increasingly
relevant, even taking it into consideration as a primary aspect. The participants of mass tourism do
not desire risks but much more prefer predictability, so safety by all means turns to be elementary
for them. We know that the consumer decisions are complex but after all can be expedient to
concentrate on and survey only one component. In our study we survey how much the different
dimensions of safety determine the travel decisions of the Hungarian population, in what segments
do they play a highlighted role and for what groups do they become only an umpteen issue. The
basis of our work is the database of our representative national survey carried out in 2018 among
the adult population between the age 15-74.