Vol. 58 No. Különszám I. EMOK (2024)

Papers

• Practical Applications of Artificial Intelligence in Marketing Research

  Györgyi Danó, Stefan Kovács

  25-34

  • PDF (Magyar)

• A comparative analysis of the social media performance of dominant food content creators during the Christmas campaign period employing quantitative methods

  Míra Mohr

  74-85

  • PDF (Magyar)

• Perception of Chinese car brands in the light of sustainability in Hungary - Using Machine learning methods

  Kálmán Benics, Andrea Béla-Csovcsics, Ottilia Táskai, Bence Vereckei-Poór

  5-14

  • PDF (Magyar)

• Segmentation of first-year university students by choice of institution

  Veronika Keller, Adrienn Dernóczi-Polyák

  54-63

  • PDF (Magyar)

• A study of electronic health literacy in the elderly population

  Ida Ercsey

  35-44

  • PDF (Magyar)

• Acceptance and perception of AI-supported mental health services

  Bettina Bifkovics, Nóra Kisfürjesi, Marianna Hadadiné Jászay , András Fehér, Sándor Huszár

  15-24

  • PDF (Magyar)

• Analyzing the privacy aspects of behavioural targeting among Instagram users using PLS path modelling

  Beáta Sikó

  64-73

  • PDF (Magyar)

• Uncovering university brand pride – the road towards building a university brand pride scale

  Anita Kéri

  45-53

  • PDF (Magyar)