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Vol. 38 No. 3 (2004)
Vol. 38 No. 3 (2004)
Published:
2004-06-01
Editor's letter
Új kihívások előtt
Csaba Gosztonyi
3
PDF (Magyar)
Online Marketing
The future of online advertising
Gábor Nagy
4-11
PDF (Magyar)
Aim! - Online targeting - the great promise
Gergely Soós
12-16
PDF (Magyar)
General pricing model of online auctions
Barbara Bodor
17-30
PDF (Magyar)
Client side risks in online sales of insurance products - Internet: the new sales channel
István Veress
31-35
PDF (Magyar)
Medical marketing
Marketing Communications in Pharmaceutical Industry
Andrea Csépe
36-44
PDF (Magyar)
Patient information and advertising
András R. Nagy, Krisztián Soha
45-48
PDF (Magyar)
M&M mix
Bank marketing in corporate business unit
Nikolett Varga, János Fojtik
49-59
PDF (Magyar)
From „Szigeti veszedelemtől” to the top of cultural management
Csaba Marinka
60-64
PDF (Magyar)
Changing features of consuming - on the threshold of EU: inside or still outside?
Ákos Kozák
65-67
PDF (Magyar)
Approaches of organizational culture - Following complexity
Éva Málovics, Thomas Behrends
68-76
PDF (Magyar)
Book reviews
Antall Péter, Bartos Zoltán, Juhász Ernő: Egyiptom változó fényben, Alexandra Kiadó
Péter Osman
77-78
PDF (Magyar)
Mike Wright, Harry J. Sapienza, Lowell W. Busenitz (Szerk.): Venture Capital I-III (Kockázati tőke) Edward Elgar, 2003.
Péter Osman
79-80
PDF (Magyar)
Full edition
Marketing & Management 2004 / 3.
Marketing & Menedzsment szerzők
84 oldal
PDF (Magyar)
Language
English
Magyar
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