Vol. 48 No. 3 (2014)

Published: 2014-09-01

The editor's letter

Felicitation

János Fojtik

3-4
- PDF (Magyar)

-

The role of self-congruity theory in consumer’s evaluation of tourism destinations

Tamás Gyulavári, Erzsébet Malota

5-14
- PDF (Magyar)
Marketing megújulás - Beszámoló a Marketing Oktatók Klubja 20. országos konferenciájáról

Erzsébet Hetesi

15-16
- PDF (Magyar)
The effects of using green appeals in advertising

Zsófia Kenesei, Mária Bernschütz

17-24
- PDF (Magyar)
Consumer behaviour of the voluntary simplifiers - The case of eco-villages

Katalin Dudás, Tímea Szakó

25-35
- PDF (Magyar)
Is value co-created in the cultural industry?

Ida Ercsey

36-46
- PDF (Magyar)
Advertising results in economic growth - A new methodological perspective

Artem Eremin, Ákos Nagy

47-56
- PDF
Analysing the structure and environmental impact of food consumption in Hungary

Zsófia Vetőné Mózner

57-70
- PDF (Magyar)
Marketing innovation activities of knowledge intensive business services

Györgyi Kővágó

71-84
- PDF (Magyar)

Full edition

Marketing & Management 2014 / 3.

szerzők Marketing & Menedzsment

88 oldal
- PDF (Magyar)