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Vol. 42 No. 2 (2008)
Vol. 42 No. 2 (2008)
Published:
2008-03-01
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The editor's letter
„Hiba csúszott a szolgáltatásba.’’
Árpád Ferenc Papp-Váry
3
PDF (Magyar)
Service marketing
An old mania
the gap-model in satisfaction research
Zoltán Veres
4-17
PDF (Magyar)
The impact of internet on the marketing activity of service companies
Edit Bányai
18-25
PDF (Magyar)
Magnetism in higher education
new territories of student recruitment marketing
Gabriella Kuráth
26-36
PDF (Magyar)
Critical cases in complaint-management
Krisztina Kolos, Zsófia Kenesei
37-48
PDF (Magyar)
Doctors, pharmachists and the sick
Consumption habits of doctors based on Bourdieu’s capital-theory
Can profession have an impact on consumption?
Erzsébet Hetesi, Edit Tóth
49-59
PDF (Magyar)
Gynaecological pharmacy market in Hungary after a reform in healthcare system
outcomes from a research
Barbara Gálné Knippel
60-69
PDF (Magyar)
The light at the end of the tunnel?
Report on the Marketingpirula LIVE pharma industry conference
Andrea Csépe
70-71
PDF (Magyar)
In english
Ethics and management
Teodorescu Mihai
72-79
PDF
Book review
Dativus Pro 7.3 fordítást segítő programcsomag, Dativus Translator Kft. 2007
Magyarország első óriásszótára
Péter Osman
80
PDF (Magyar)
Full edition
Marketing & Management 2008 / 2.
Marketing & Management szerzők
84 oldal
PDF (Magyar)
Language
English
Magyar
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