Vol. 42 No. 2 (2008)

Published: 2008-03-01

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The editor's letter „Hiba csúszott a szolgáltatásba.’’

Árpád Ferenc Papp-Váry

3
- PDF (Magyar)

Service marketing

An old mania the gap-model in satisfaction research

Zoltán Veres

4-17
- PDF (Magyar)
The impact of internet on the marketing activity of service companies

Edit Bányai

18-25
- PDF (Magyar)
Magnetism in higher education new territories of student recruitment marketing

Gabriella Kuráth

26-36
- PDF (Magyar)
Critical cases in complaint-management

Krisztina Kolos, Zsófia Kenesei

37-48
- PDF (Magyar)

Doctors, pharmachists and the sick

Consumption habits of doctors based on Bourdieu’s capital-theory Can profession have an impact on consumption?

Erzsébet Hetesi, Edit Tóth

49-59
- PDF (Magyar)
Gynaecological pharmacy market in Hungary after a reform in healthcare system outcomes from a research

Barbara Gálné Knippel

60-69
- PDF (Magyar)
The light at the end of the tunnel? Report on the Marketingpirula LIVE pharma industry conference

Andrea Csépe

70-71
- PDF (Magyar)

In english

Ethics and management

Teodorescu Mihai

72-79
- PDF

Book review

Dativus Pro 7.3 fordítást segítő programcsomag, Dativus Translator Kft. 2007 Magyarország első óriásszótára

Péter Osman

80
- PDF (Magyar)

Full edition

Marketing & Management 2008 / 2.

Marketing & Management szerzők

84 oldal
- PDF (Magyar)