Vol. 42 No. 4 (2008)

Published: 2008-09-01

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Pálinka and country image

Árpád Ferenc Papp-Váry

3
- PDF (Magyar)

Food marketing

The conjoint analysis as a research technique of consumers’ food preferences

László Sipos

4-13
- PDF (Magyar)
Vegetable and fruit growers’ adaptation to trade concentration

Anikó Juhász, Andrea Kürti, Antal Seres

14-22
- PDF (Magyar)
Consumer segments of eating at the workplace

Ágnes Horváth, Mónika Fodor

23-33
- PDF (Magyar)
Organic food consumption habits Segmentation and the importance of trust

Krisztina Dörnyei

34-42
- PDF (Magyar)
Communication specialities of Fair Trade

Barnabás Falusi

43-55
- PDF (Magyar)
The basics of a possible marketing strategy of pálinka as a Hungaricum

László Kopcsay

56-63
- PDF (Magyar)

Anniversary

Some thoughts on Veblen’s interpretation of consumer behaviour Thorstein Veblen, the first professor of marketing science was born 150 years ago

Péter Hausmann

64-71
- PDF (Magyar)

In english

HRQM and Colliding Gyroscopes An alternative way of looking at value creation in organizations

Joop Vinkke, Frank Vonk

72-76
- PDF (Magyar)

Book review

Láng István (főszerkesztő): Akadémiai Lexikonok: Környezetvédelem - CD melléklettel, Akadémiai Kiadó, 2007

Péter Osman

77
- PDF (Magyar)
Suter, Keith: 50 fontos kérdés a világról, HVG Kiadó Zrt. Budapest, 2007

Árpád id. Papp-Váry

78
- PDF (Magyar)
Olivier Torrés: Borháború, Alinea Kiadó, 2006

Péter Osman

79-80
- PDF (Magyar)

Full edition

Marketing & Management 2008 / 4.

Marketing & Menedzsment szerzők

84 oldal
- PDF (Magyar)