Vol. 54 No. 3 (2020)

Published: 2020-08-12

Papers

Price personalization in the Big Data and GDPR context

Gábor Rekettye, Goran Pranjić

5-14
- PDF
Changing of consumer behavior in connection with the COVID-19 pandemic in Hungary

Gabriella Soós

15-27
- PDF (Magyar)
The socio-cultural perceptions of overtourism among Asian and European university students

Róbert Kiss, Mátyás Hinek

29-38
- PDF (Magyar)
Factors that influence the consumer’s sense of trust in e-commerce

Ágnes Csonka-Ambrus

39-48
- PDF (Magyar)
Exploring the potential of tourism employment in the light of the well-being of retired workers Lessons learned from the Danube Museum of Esztergom and the Castle of Pécsvárad

Edina Kovács , Kornélia Kiss

49-58
- PDF (Magyar)
Country-of-origin effect or country-of origin effects? Considerations based on the example of Opel

László Kovács , Tamás Németh

59-70
- PDF (Magyar)
A feast for the eyes! Examining a menu in a Transdanubian restaurant on the basis of the Kasavana - Smith model

Zsuzsanna Ivancsóné Horváth , Csaba Kőmíves, Júlia Nagy-Keglovich , Éva Happ

71-83
- PDF (Magyar)

Book review

Szántó Richárd, Köves Alexandra, Gáspár Judit, Esse Bálint: Döntések a sportban, Akadémiai Kiadó, Budapest, 2019

László Csóka

85-88
- PDF (Magyar)