Vol. 29 No. 2 (1995)

Published: 1995-03-01

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To the Reader

László Szabó

3
- PDF (Magyar)

The EU and Hungary

Nations, regions, world economics

István Balázs

5-11
- PDF (Magyar)
Synchronization of agricultural markets of the EC and Hungary

László Vajda, Miklós Maácz

12-17
- PDF (Magyar)

From the research desk of MC-OPK

A survey on the consumer services of FŐTÁV

Enikő Meiszterics

19-22
- PDF (Magyar)

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A method of setting regional marketing plans in turism

23-27
- PDF (Magyar)
Field prognostics, the view and forming of future perspectives

28-32
- PDF (Magyar)
Human resources - an unexploited means of management

33-39
- PDF (Magyar)
Dimensions of trademarks

41-44
- PDF (Magyar)
A system-theoretical aspect of marketing communications

45-48
- PDF (Magyar)
A marketing concept of services

49-53
- PDF (Magyar)
The image of Hungarian hunting industry

54-57
- PDF (Magyar)

Portrait

The winner of the first Hungarian marketing prize: Pál Tomcsányi

Judit Acsay

58-61
- PDF (Magyar)

Successful Marketing Strategies

What is worth searching for?

István Balázs

62-64
- PDF (Magyar)
A key to succes in marketing: the quality of services

István Balázs

65-66
- PDF (Magyar)
Our guideline: the opinions of consumers

István Balázs

67-69
- PDF (Magyar)

Review of foreign literature

Moduláris marketing - European Marketing, 1994/2

Marketing & Menedzsment szerk.

74-80
- PDF (Magyar)

Full edition

Marketing & Management 1995/2.

Marketing & Menedzsment Szerzők

80, [2]
- PDF (Magyar)