Vol. 47 No. 2 (2013)

Published: 2013-03-01

Editor’s Choice

Quality as a competitive priority: a marketing-operations interface

Zsuzsanna Hauck

3-13
- PDF (Magyar)

Marketing Research

New segmentation aspects among the youth, as potential banking clients

Andrea Hornyák

14-24
- PDF (Magyar)

Tourism Marketing

E-marketing in Tourism, the tools of e-tourism marketing

Judit Grotte

25-36
- PDF (Magyar)

Marketing Higher Education

Ivory Tower Era is Over: Corporate communication model in the Hungarian Higher Education

Szilvia Deés

37-51
- PDF (Magyar)

In English

Hungarian Seniors - A New Promising Target?

Zsuzsa Deli-Gray, László Árva

52-62
- PDF

Management Research

The Four Paws / Vier Pfoten campaign’s economic respects

Renáta Fodor, János I. Tóth

63-73
- PDF (Magyar)
Priorities in development policy of EU and Hungary 2014-2020 and key sectors in South Trans-Danubian Region

Gábor Balogh, Ákos Jarjabka

74-88
- PDF (Magyar)

Conference report

Minden, amit tudni kell a megváltozott fogyasztóról - A Magyar Marketing Szövetség 23. országos konferenciája

89-90
- PDF (Magyar)

Full edition

Marketing & Management 2013/2.

Marketing & Menedzsment szerzők

90, [4]
- PDF (Magyar)