"General and local challenges of the business environment"

Most read articles by the same author(s)

• János Fojtik, Two Crises in Marketing: a Short Notice on the History of Marketing Thought , The Hungarian Journal of Marketing and Management: Vol. 43 No. 1 (2009)
• Nikolett Varga, János Fojtik, Bank marketing in corporate business unit , The Hungarian Journal of Marketing and Management: Vol. 38 No. 3 (2004)
• János Fojtik, Tamás Tóth: International Marketing. Akadémiai Kiadó, 2008 , The Hungarian Journal of Marketing and Management: Vol. 43 No. 1 (2009)
• János Fojtik, Thinking on marketing and teaching marketing theory , The Hungarian Journal of Marketing and Management: Vol. 42 No. 5-6 (2008)
• Ákos András Nagy, Petra Eszter Putzer, János Fojtik, Introduction - Responsible Marketing , The Hungarian Journal of Marketing and Management: Vol. 45 No. 3 (2011)
• János Fojtik, To the memory of Theodore Levitt , The Hungarian Journal of Marketing and Management: Vol. 41 No. 3 (2007)
• János Fojtik, Two crises in marketing - a short notice on the history of marketing thought , The Hungarian Journal of Marketing and Management: Vol. 51 No. 1-2 (2017)
• Zsuzsa Fodor, János Fojtik, Advertisement ethics and self regulation in Hungary , The Hungarian Journal of Marketing and Management: Vol. 36 No. 5-6 (2002)
• János Fojtik, A szerkesztő levele , The Hungarian Journal of Marketing and Management: Vol. 46 No. 4 (2012)
• János Fojtik, "New Marketing": Toward Interactive Marketing , The Hungarian Journal of Marketing and Management: Vol. 31 No. 5 (1997)