A FEHÉRVÁR TRAVEL KFT. SIKERTÖRTÉNETÉNEK ÉS VERSENYKÉPESSÉGÉNEK ELEMZÉSE

Abstract

The main purpose of this study is to illustrate how the traditional travel sector can respond to the
challenges of the global world, the digital revolution and changing travel patterns through the filling
of niche markets through the example of Fehérvár Travel Kft. Travel Agency.
The key to success lies in successful product policy, nurturing customer relations, applying an
effective customer management strategy, and closely monitoring changing travel needs.
The example of Fehérvár Travel Ltd. is a clear demonstration of the blurring of boundaries in online
spaces, between the capital and the countryside and that a rural-based tour operator can be a worthy
competitor not only to the largest domestic and international travel agencies, but to online travel
agencies as well.
The study confirms Porter's five-forces of industry model, exploring the potential of the traditional
travel sector in the digital world.