Vol. 49 No. 3 (2015)

Published: 2015-06-01

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Main Concerns on Innovation in the Blue Economy - A Potential Analytical Framework for Blue Innovations

Nikolett Deutsch

3-20
- PDF (Magyar)
Project scheduling of the Ős-Dráva program, and overview of scheduling

Sándor Danka

21-35
- PDF (Magyar)
Exploring festival visit influencing factors focusing on the role of the brand

Klára Kazár

36-49
- PDF (Magyar)
Senior Consumers and TV commercials in Hungary

Szilárd Csizmadia, Róbert Szabó, Norbert Kovács

50-67
- PDF (Magyar)
Following the digital sheep nation or the Z generation’s communication behavioural pattern

Mária Bernschütz, Barbara Pethes

68-79
- PDF (Magyar)
The Appearance of the Scitovsky Paradox in the Coase Theorem

János Barancsuk

80-91
- PDF

Full edition

Marketing & Management 2015/3.

Marketing & Menedzsment Szerzők

91, [3]
- PDF (Magyar)