Vol. 48 No. 4 (2014)

Published: 2014-12-01

The editor's letter

Kedves Olvasó! - Elköszöntő

János Fojtik

3
- PDF (Magyar)

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Twenty-five years of market research in Hungary, history of GfK Hungária included

Ákos Kozák

4-13
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Social CRM: The Impact of Social Media on the traditional CRM

Beatrix Tóth, Edit Bányai

14-26
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The effects of health and environmental consciousness and values on consuming bio foods

Éva Gergely

27-37
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Organisation development and professionalization in organisations of non-profit sector in Hungary

Katalin Dobrai, Ferenc Farkas

38-51
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Entry and exit strategies in the power generation sector

Vivien Csapi, Bernadett Mohácsi

52-61
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Individual opinions on sustainability from the potential leaders of the future

László Berényi, Nikolett Deutsch

62-74
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Commercialisation and utilisation of the Hungarian biotechnology research

Rita Bognár

75-83
- PDF (Magyar)
On the 25th National Marketing Conference

szerkesztősége Marketing & Menedzsment

84-88
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Full edition

Marketing & Management 2014 / 4.

szerzők Marketing & Menedzsment

92 oldal
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