Vol. 55 No. 4 (2021)

Papers

• The attitude of women towards female stereotypes in traditional advertising and femvertising

  Anna Török, Erzsébet Malota, Attila Mucsi

  5-14

  • PDF (Magyar)

• Social Media as Effective Tool for Understanding Customer Experience: A Systematized Review

  Bate Adisu Fanta , Balawi Ayman

  15-25

  • PDF

• Topic modelling of spa visitor reviews using the example of Gellért Spa and Swimming Pool

  Mátyás Hinek

  27-38

  • PDF (Magyar)

• The role of local products in tourism

  Tibor Gonda, Kinga Angler , László Csóka

  39-49

  • PDF (Magyar)

• "Keep calm and stay at home!" – Recreational sport consumer behaviour of Generations X, Y and Z in the light of the COVID-19 pandemic

  Kornélia Kiss, Sára Hegedüs, Réka Fekete

  51-60

  • PDF (Magyar)

• The luxury perception of Hungarian Generation Z

  Melitta Kucsera , Ágnes Neulinger

  61-70

  • PDF (Magyar)

• Food purchasing habits in times of pandemic in the Western Transdanubian region

  Veronika Keller, Péter Huszka

  71-82

  • PDF (Magyar)