Vol. 54 No. 2 (2020)

Published: 2020-07-13

Papers

My culture is my brand – The relationship between employer branding and organizational culture

Mária Héder-Rima, Krisztina Dajnoki

5-15
- PDF (Magyar)
The evaluation of venture capital investments using real option approach

Alexandra Posza

17-29
- PDF
Modelling of public finance administration processes

Ákos Gubán, Zoltán Mezei

31-40
- PDF (Magyar)
Analyzing the pálinka purchase aspects by conjoint analysis

László Mucha, Titanilla Oravecz, Gedeon Totth

41-50
- PDF (Magyar)
The 2019 visit of Pope Francis in Csíksomlyó: reflections on the press articles

Beáta Kádár, Benedek Nagy

51-63
- PDF (Magyar)
Investigating the ways parents perceive their preschool aged children’s influence on their food purchase behaviour and brand preference

Tímea Tina Kásler

65-73
- PDF
Museum experience in 21st century. The competitiveness of Vienna, Budapest and Prague according to museum visitors’ reviews

Éva Schultz

75-85
- PDF (Magyar)

Book review

Székely Levente: Szürke hattyúk. Enigma 2001 Kiadó, Budapest, 2020

Valéria Pavluska

87-90
- PDF (Magyar)