Vol. 37 No. 6 (2003)

Published: 2003-11-01

Editor's letter

Forward into the future

Csaba Gosztonyi

3
- PDF (Magyar)

Company leadership

Model of Planning System as a Method and Tool of ‘Metaplanning’

Lajos Hanyecz

4-14
- PDF (Magyar)
Cognitive Marketing Communication

Jenő Pálinkás

15-22
- PDF (Magyar)

Food marketing

Customers’ Attitudes Towards Natural Products in Hyper and Supermarkets

Ágnes Horváth, Annamária Kovács, Balázs Gyenge

23-34
- PDF (Magyar)
Changes of Vegetable and Fruit Consumption as well as Customer Opinion Between 1989 and 2001

Géza Székely, Dénes Pecze

35-48
- PDF (Magyar)
Changes of Apple Consumption

Katalin Takácsné György, Emese Vanczák, Nándor Komáromi

49-59
- PDF (Magyar)

M&M mix

Energy on the Market (2050)

Gábor Nagy

60-66
- PDF (Magyar)
Yes! Radio!

Tamás Perjés

67-75
- PDF (Magyar)

Book reviews

A divat története a 18-20. században: A Kyoto Costume Institute gyűjteménye. Vince Kiadó/Taschen, 2003

Péter Osman

76-78
- PDF (Magyar)
Mark Harvey, Steve Quilley, Huw Beynon: Exploring the Tomato - Transformations of Nature, Society and Economy. Edward Elgar, 2002

Péter Osman

78-80
- PDF (Magyar)

Full edition

Marketing & Management 2003/6.

Marketing & Menedzsment Szerzők

80, [2]
- PDF (Magyar)