Vol. 37 No. 4 (2003)

Published: 2003-07-01

Editor's letter

Challenges again

Csaba Gosztonyi

3
- PDF (Magyar)

Segment marketing - Focusing on Roma Consumers

The Importance of Segment Marketing - Examples from a Global Database

Adél Győri

4-13
- PDF (Magyar)
Consumer Behaviour of Roma Minority

Mária Törőcsik

14-27
- PDF (Magyar)
“Roma Marketing” at Matáv

Bálint Nagy

28-30
- PDF (Magyar)

Development of Organizations

Is Organizational Culture the Ultimate Source for Competitive Advantages?

Jacob Ben-Ami, Ferenc Farkas; András R. Nagy

32-36
- PDF (Magyar)
Man and Organization - Similarities and Differences Between Human Resources Development and development of Organizations

Mária Ujhelyi

37-49
- PDF (Magyar)

M&M mix

Questions of Business Marketing in Telecommunication Market

Zoltán Veres, Edit Zsoldosné Porkoláb

50-55
- PDF (Magyar)
History of Direct Marketing in Hungary

Péter Hivatal

56-66
- PDF (Magyar)
Questions of Commerce Concentration

Anikó Juhász, Antal Seres

67-74
- PDF (Magyar)

Book reviews

Mark Buchanan: NEXUS, avagy kicsi a világ: a hálózatok úttörő tudománya. Typotex, 2003

Péter Osman

75-76
- PDF (Magyar)
Leah Bendavid-Val: A világ képekben. Geographia Kiadó - National Geographic, 2003

Péter Osman

77-78
- PDF (Magyar)

Comferences

Conferences in October

Marketing & Menedzsment szerkesztőség

79-80
- PDF (Magyar)

Full edition

Marketing & Management 2003/4.

Marketing & Menedzsment Szerzők

80, [2]
- PDF (Magyar)