Vol. 31 No. 1 (1997)

Published: 1997-01-01

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To the Reader

János Fojtik

3
- PDF (Magyar)

Consumers - Satisfaction and Confidence

Measuring the Consumer Satisfaction in the Power Supply Industry

Gábor Rekettye, Tibor Tersztyánszky

4-8
- PDF (Magyar)
Financial Institutions and Confidence

Péter Osman

9-16
- PDF (Magyar)

Building a Business Enterprise - Planning and Risk Taking

Assessment of Risk and Investment Alternatives

Iván Bélyácz

17-22
- PDF (Magyar)
Entrepreneurial Environment and Activity in the South Pest Area

Marketing & Menedzsment szerk.

23-27
- PDF (Magyar)
Harmony between Market and Planning: The Case of Japan

Ákos Jarjabka

28-35
- PDF (Magyar)

Book review

Pelejtei Tibor: Public Relations. Könyvtári és Informatikai Kamara, Budapest, 1996.162 oldal.

- Baczoniné

38
- PDF (Magyar)

Computers, Information Technology

Simulation as an Effective Tool for Marketing Education

Katalin Eibel

39-42
- PDF (Magyar)
What Is a 'Good' Software?

Béla Halassy

43-48
- PDF (Magyar)

Agromarketing

A Marketing Strategy for The Hungarian Food Industry

Béla Gaál

49-52
- PDF (Magyar)
Subsidy System and Promotion in the Agrobusiness

Jenő Szabó

53-57
- PDF (Magyar)
Import Policy and Volume of the Agrarian Import, Part 1.

János Kartali, Márta Stauder

58-62
- PDF (Magyar)

Legal Environment - Competitive Legislation, Taxation

Competitive Legislation in the European Union

Levente Tattay

63-66
- PDF (Magyar)
The Entrepreneurs and the Taxation Laws

Csaba Szilovics

67-70
- PDF (Magyar)

Book reviews

Bércziné dr. Juhos Júlia: Piackutatás a gyakorlatban -Kézikönyv. CO-NEX Könyvkiadó Kft. Budapest, 1996. 236 oldal

- Baczoniné

70
- PDF (Magyar)

M&M mix

Marketing in the Media

Péter Benke

71-75
- PDF (Magyar)
Wine as a PR Gift

Orsolya Nagy, Géza Székely

76-78
- PDF (Magyar)

Foreign Literature

A disztribúció újragondolása -Harvard Business Review, 1996 július/augusztus

Anna Eszter Molnár

79-80
- PDF (Magyar)

Full edition

Marketing & Management 1997/1.

Marketing & Menedzsment Szerzők

80, [2]
- PDF (Magyar)