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Vol. 32 No. 4 (1998)
Vol. 32 No. 4 (1998)
Published:
1998-07-01
-
To the Reader!
Gábor Rekettye
3
PDF (Magyar)
Marketing settlements and urban areas
Settlement marketing
Bernadett Mészáros
4-10
PDF (Magyar)
Urban development processes, and the role of the local government
András Szász
11-17
PDF (Magyar)
Marketing activities at Debrecen local government
Gábor Kozma
18-22
PDF (Magyar)
Theories on the choice of business premises
Andrea Nemes
23-29
PDF (Magyar)
Developing enterprises
Factoring
- -
30-34
PDF (Magyar)
Banknote, in the cyberspace: digital cash
Ágota Németh
35-41
PDF (Magyar)
Agromarketing
Setting up the hungarian agrobusiness to the access to European Union
Jenő Szabó
43-45
PDF (Magyar)
Multinational market leaders on the hungarian food market
József Lehota, Judit Szűcs
46-50
PDF (Magyar)
Characteristics for food consumers of the early 21th century
Béla Gaál
51-55
PDF (Magyar)
M&M mix
Marketing activities at a bank office
The full content of this article is currently not available.
János Takács
56-58
PDF (Magyar)
Organizational forms of product development and the company culture
Mária Vágási
59-65
PDF (Magyar)
On the nature of strategic decisions
Károly Barakonyi
67-72
PDF (Magyar)
Foreign Literature
Amikor a kevesebb több - California Management Review, 1997 ősz
Krisztina Radnai
73-76
PDF (Magyar)
Márkaépítés alternatív médiával - Harvard Business Review, 1997, január-február
Júlia Aszódi
77-80
PDF (Magyar)
Full edition
Marketing & Management 1998 / 4.
A szám teljes tartalma jelenleg nem elérhető
Marketing & Menedzsment szerzők
84 oldal (jelenleg 82 oldal)
PDF (Magyar)
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