Peter Killing, Thomas Malnight & Tracey Keys: Must-Win Battles - A mindenképpen megnyerendő csaták, Financial Times / Prentice Hall, 2005
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2019-10-24
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Osman, P. (2019) “Peter Killing, Thomas Malnight & Tracey Keys: Must-Win Battles - A mindenképpen megnyerendő csaták, Financial Times / Prentice Hall, 2005”, The Hungarian Journal of Marketing and Management, 40(2-3), pp. 120–121. Available at: https://journals.lib.pte.hu/index.php/mm/article/view/757 (Accessed: 11 March 2025).
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Book review