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Most read articles by the same author(s)

• László Józsa, Veronika Keller, Point of sale advertising , The Hungarian Journal of Marketing and Management: Vol. 42 No. 1 (2008)
• László Józsa, Mária Hofer, Judit Varsányi, Green marketing in the service of the food industry , The Hungarian Journal of Marketing and Management: Vol. 41 No. 6 (2007)
• László Józsa, The typical problems of the strategic marketing planning at the turn of the millennium and now , The Hungarian Journal of Marketing and Management: Vol. 51 No. 1-2 (2017)
• László Józsa, Rekettye Gábor - Hetesi Erzsébet: Kínálatmenedzsment, Akadémiai Kiadó, Budapest, 2009 , The Hungarian Journal of Marketing and Management: Vol. 44 No. 3 (2010)
• László Józsa, Konczos-Szombathelyi Márta: Kommunikáló kultúrák, L’Harmattan Kiadó, Budapest, 2008 , The Hungarian Journal of Marketing and Management: Vol. 42 No. 5-6 (2008)
• László Józsa, Some characteristical problems of marketing strategy development , The Hungarian Journal of Marketing and Management: Vol. 36 No. 3 (2002)
• Árpád Brányi, László Józsa, The influence of social capital on product policy: a case for cooperation among Transdanubian wineries , The Hungarian Journal of Marketing and Management: Vol. 50 No. 2 (2016)
• László Józsa, Using portfolio techniques in strategic planning , The Hungarian Journal of Marketing and Management: Vol. 34 No. 4 (2000)
• László Józsa, Ágnes Straubné Németh, Tibor Tatay, Competing on price , The Hungarian Journal of Marketing and Management: Vol. 34 No. 1 (2000)
• Adrienn Dernóczy, László Józsa, Clusters on consumer behaviour , The Hungarian Journal of Marketing and Management: Vol. 40 No. 5-6 (2006)