Simon Anholt, Jeremy Hildreth: Brand America - The Mother of All Brands. Cyan Books, London, 2005.
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Published
2019-11-02
How to Cite
Papp-Váry, Árpád F. (2019) “ 2005”., The Hungarian Journal of Marketing and Management, 41(2), pp. 87–88. Available at: https://journals.lib.pte.hu/index.php/mm/article/view/1285 (Accessed: 24 November 2024).
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Book review