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Most read articles by the same author(s)

• Árpád Ferenc Papp-Váry, The made in effect: some interesting stories , The Hungarian Journal of Marketing and Management: Vol. 41 No. 6 (2007)
• Árpád Ferenc Papp-Váry, „Brand-new Image” or „New Brand-image"? - How to Use Corporate Branding Techniques in Building a Country’s Image? , The Hungarian Journal of Marketing and Management: Vol. 37 No. 3 (2003)
• Árpád Ferenc Papp-Váry, Edina Kosztka, Theory and practice of mystery shopping survey , The Hungarian Journal of Marketing and Management: Vol. 40 No. 5-6 (2006)
• Árpád Ferenc Papp-Váry, A new academic marketing doctor: József Lehota , The Hungarian Journal of Marketing and Management: Vol. 41 No. 3 (2007)
• Árpád Ferenc Papp-Váry, “Brand New World” - The Brand Values of Nations , The Hungarian Journal of Marketing and Management: Vol. 40 No. 2-3 (2006)
• Árpád Ferenc Papp-Váry, Editor's letter , The Hungarian Journal of Marketing and Management: Vol. 42 No. 5-6 (2008)
• Árpád Ferenc Papp-Váry, Globális marketingkihívások , The Hungarian Journal of Marketing and Management: Vol. 41 No. 4-5 (2007)
• Árpád Ferenc Papp-Váry, Kezdődnek a játékok! , The Hungarian Journal of Marketing and Management: Vol. 42 No. 3 (2008)
• Árpád Ferenc Papp-Váry, Marty Neumeier: Zag - The #1 Strategy of High-Performance Brands. New Riders Kiadó, Berkeley, Kalifornia, 2007. , The Hungarian Journal of Marketing and Management: Vol. 41 No. 2 (2007)
• Árpád Ferenc Papp-Váry, The editor's letter , The Hungarian Journal of Marketing and Management: Vol. 42 No. 2 (2008)