Vol. 49 No. 2 (2015)

Published: 2015-03-01

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Analysing some aspects of socially responsible consumption among university students

Noémi Csigéné Nagypál, Georgina Görög

3-18
- PDF (Magyar)
CSR and strategic management in a large Hungarian company operating in a monopolistic market

Norbert Katona, Judit Tessényi

19-34
- PDF (Magyar)
The importance of communication skills for mentors in the process of integrating new employees into the organizational culture

Anita Kozák, Mariann Móré

35-46
- PDF (Magyar)
Lean Development: value creation or elimination of losses

László Berényi

47-60
- PDF (Magyar)
Tourism-oriented dimensions of Balkanness based on the content analysis of TripAdvisor travel homepage

Gábor Michalkó, András Jancsik, Dorottya Teveli-Horváth, Kornélia Kiss, Judit Sulyok, Melanie Smith, László Puczkó, Ivett Sziva

61-72
- PDF (Magyar)
The new paternalism: over-indebtedness and non-rational borrowing from a behavioural economics perspective

Zoltán Szabó

73-82
- PDF

Full edition

Marketing & Management 2015/2.

Marketing & Menedzsment Szerzők

82, [4]
- PDF (Magyar)