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Vol. 49 No. 2 (2015)
Vol. 49 No. 2 (2015)
Published:
2015-03-01
-
Analysing some aspects of socially responsible consumption among university students
Noémi Csigéné Nagypál, Georgina Görög
3-18
PDF (Magyar)
CSR and strategic management in a large Hungarian company operating in a monopolistic market
Norbert Katona, Judit Tessényi
19-34
PDF (Magyar)
The importance of communication skills for mentors in the process of integrating new employees into the organizational culture
Anita Kozák, Mariann Móré
35-46
PDF (Magyar)
Lean Development: value creation or elimination of losses
László Berényi
47-60
PDF (Magyar)
Tourism-oriented dimensions of Balkanness based on the content analysis of TripAdvisor travel homepage
Gábor Michalkó, András Jancsik, Dorottya Teveli-Horváth, Kornélia Kiss, Judit Sulyok, Melanie Smith, László Puczkó, Ivett Sziva
61-72
PDF (Magyar)
The new paternalism: over-indebtedness and non-rational borrowing from a behavioural economics perspective
Zoltán Szabó
73-82
PDF
Full edition
Marketing & Management 2015/2.
Marketing & Menedzsment Szerzők
82, [4]
PDF (Magyar)
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Magyar
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