Vol. 42 No. 1 (2008)

Published: 2008-01-01

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A marketing új korszaka?

Árpád Ferenc Papp-Váry

3
- PDF (Magyar)

Marketing and social responsibility

The basic questions of corporate social responsibility

Viktória Kalmár

4-12
- PDF (Magyar)
CSR marketing in the European Union Hogyan bírjuk a vállalatokat társadalmi felelősségvállalásra?

Ádám Novotny

13-19
- PDF (Magyar)
Fair trade in the European Union

Barnabás Falusi

20-29
- PDF (Magyar)

Consumer in the center - or else?

The possibilities of design-oriented thinking in the world of marketing

Péter Szalczer

30-42
- PDF (Magyar)
The Barriers of consumer-orientation in the world of investment-oriented marketing

Dániel L. Balogh

43-52
- PDF (Magyar)

Advertising and media research

Point of sale advertising Possibility, promise and reality

László Józsa, Veronika Keller

53-60
- PDF (Magyar)
The impact of competitors on the frequency of television advertising on the Hungarian mobile service market

Gabriella Sz. Tóth

61-69
- PDF (Magyar)

Interview

Changes ahead for the airline industry in the region Interview with Peter Voets, EasyJet’s regional marketing director

János G. Kovács

70-71
- PDF (Magyar)

In english

Marketing Philosophies and Market Orientation A review and conceptual analysis

Boris Molochny

72-78
- PDF

Book review

Hoffmann Istvánné: Sport, marketing, szponzorálás, Akadémiai Kiadó, 2007

Péter Berkes

79-80
- PDF (Magyar)

Full edition

Marketing & Management 2008 / 1.

Marketing & Management szerzők

84 oldal
- PDF (Magyar)