Vol. 56 No. 2 (2022)

Papers

• Decision making challenges of the Hungarian SME sector – with focus on online communication presence

  Gedeon Totth , Ibolya Brávácz , Dávid Harsányi , Diána Pacsi, Zoltán Szabó

  5-12

  • PDF (Magyar)

• Smash that subscribe button! – The evolution of the third-party product reviewer market on YouTube

  Gábor Murai, Olivér Béla Kovács

  13-22

  • PDF

• Five user types of autonomous driving in Hungary

  Barbara Nagy, Szabolcs Prónay , Miklós Lukovics

  23-34

  • PDF (Magyar)

• Segmentation of gastronomic consumers following Instagram influencers based on destination preferences and the effect of Covid-19 on their consumption

  Orsolya Szakály

  35-46

  • PDF

• How open are university students to sharing their knowledge?

  Tímea Juhász , Gyöngyi Csongrádi , Arnold Tóth

  47-58

  • PDF (Magyar)

• Labor market relevance of the impostor syndrome

  Zsófia Ásványi , Eszter Barakonyi , Bernadett Riedelmayer

  59-71

  • PDF (Magyar)

• Leadership motivation in the service of workforce retention with a special focus on small and medium-sized enterprises in the South Transdanubian Region

  Zsolt Kőmüves , József Poór , Péter Karácsony

  72-82

  • PDF (Magyar)