Vol. 44 No. 3 (2010)

Published: 2010-06-01

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The edithor's letter

János Fojtik

3
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Globalisation in Higher Education Organisational and Marketing Consequences

Zsuzsa Deli-Gray, László Árva, Michael Gray

4-13
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Retail marketing

Models on Customer Store Choice, Part 1 Black box models and behaviour models

Balázs Gyenge

14-28
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Influences of Retail Chains’ Sales Promotions on the Hungarian FMCG Markets

Ibolya Rózsa Pénzes

29-39
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Marketing Communication Strategies of Retailer Brands in Hungary

Zita Kelemen

40-46
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16th annual conference of hungariam marketing educatoorsq

Introduction - „New World Order of Marketing” Beszámoló a Marketing Oktatók Klubja 16. országos konferenciájáról

Árpád Papp-Váry, Gábor ifj. Rekettye, Andrea Csépe

49
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Marketing and „Greenomics” Opportunities in a Greener Economy, Challenges of a Sustainable Use of Energy

László Dinya

48-56
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Distribution is Real Winner of e-Sales

István Steiner

57-62
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Influence of Info-communications Technology on Tourism Service Providers

Judit Grotte

63-67
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In English

The Role of Environmental Dialogues in Online Female Communities

Kata Kelemen, Mariann Piskóti

68-73
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20th anniversary of the Hungarian Marketing Association

On 20th anniversary of Hungarian Marketnig Association

János Fojtik

74-78
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Book review

Rekettye Gábor - Hetesi Erzsébet: Kínálatmenedzsment, Akadémiai Kiadó, Budapest, 2009

László Józsa

79
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Formal requirements for manuscripts

80
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Full edition

Marketing & Management 2010 / 3.

szerzők Marketing & Menedzsment

84 oldal
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