Vol. 52 No. 3-4 (2018)

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Published: 2018-09-01

Papers

Application of Artificial Intelligence in Pricing

Pál Danyi

5-18
- PDF (Magyar)
Analysis of the possible visions of CSR based on returns using game theory

Petra Putzer

19-31
- PDF (Magyar)
#Ad, #commercial, #sponsored: The role of ad recognition in the activation of attitudes toward the ad regarding sponsored content

Ágnes Buvár

33-44
- PDF (Magyar)
Children and consumer temptations. Financial personality test for children

Erzsébet Németh, Alexandra Luksander, Bettina Martus

45-59
- PDF (Magyar)
I am a blood donor. But why? Analysing psychological and personal factors influencing blood donation habits of university students

Andrea Béla-Csovcsics, Beáta Vajda Kincsesné

61-71
- PDF (Magyar)
The role of experience of drinking beer for craft beer's popularity

Eszter Csörögi, Ágnes Neulinger, Tamás Gyulavári

73-85
- PDF (Magyar)
Win, place, exacta – Consumer behaviour in the Hungarian market of horseracing betting

Veronika Bardóczky

87-100
- PDF (Magyar)
Conglomerate Diversification Strategy: good or bad? – Evidence from Vietnam

Nguyen Thi Xuan Trang

101-112
- PDF

Book review

Little, B. R.: Én, jómagam és a többiek. HVG Könyvek, Budapest, 2017

Éva Málovics

113-114
- PDF (Magyar)