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Vol. 53 No. 4 (2019)
Vol. 53 No. 4 (2019)
Published:
2020-03-01
Papers
Revaluation of values
György Csepeli
5-11
PDF (Magyar)
Persuasion strategies in wine communication on Instagram
Ágnes Veszelszki
13-24
PDF (Magyar)
The expansion of private label foods - opportunity or threat for Hungarian food processors?
Gyula Dudás, Gyöngyi Kürthy, Edit Darvasné Ördög, Katalin Székelyhidi, Teréz Radóczné Kocsis, Eszter Takács, Ágnes Vajda
25-34
PDF (Magyar)
Theatre Marketing – Analysis of Customers’ Satisfaction
Mirna Leko Šimić, Ana Pap
39-51
PDF (Magyar)
The correlation between the mentoring practices helping the onboarding process and the workers’ commitment
Anita Kozák, Zoltán Krajcsák
53-61
PDF (Magyar)
Methodological challenges of valuing small businesses
Patrik Várkonyi
63-74
PDF (Magyar)
CSR for the innovation Case study for CSR of Tungsram as a government strategic partner company
Norbert Katona, Judit Tessényi
75-87
PDF (Magyar)
Book review
Dr. Csapó János: A turizmuspolitika és turizmusirányítás elmélete és gyakorlata az Európai Unióban c. könyvéről
Zoltán Bujdosó
89-90
PDF (Magyar)
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