Vol. 30 No. 3 (1996)

Published: 1996-05-01

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To the Reader!

Marketing & Menedzsment szerkesztőség

3
- PDF (Magyar)

Agromarketing

Establishing of cooperative agromarketing organization in Hungary - The experience of the European Union

Béla Gaál

4-6
- PDF (Magyar)
Food-products labeling, marketing and consumer protection

Erzsébet Szabó, Zoltán Lakner

7-12
- PDF (Magyar)

Games of chance

This life is a Gift...

László Pálffy

13-17
- PDF (Magyar)
How we play the game of chance - As figures show

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18-19
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The game of the hungarian gaming corporation - Mr. Antal Pongrácz interviewed

István Balázs

20-21
- PDF (Magyar)
A portrait of a woman of success, Ms. Kathleen Summers interviewed

László Erőss

22-24
- PDF (Magyar)
Where marketing, law, and ethics meet - An interview with Mr. Péter Sebes

László Erőss

25
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Insurance

Nation-wide Consulting Network of Providencia - Mr. Mátyás Pálvölgyi interviewed

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26-28
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Insurance marketing

Orsolya Biczók

29-34
- PDF (Magyar)

M&M mix

The process of corporate marketing

Gábor Rekettye

35-40
- PDF (Magyar)
The experiences of austrian and french joint ventures in Hungary

László Szabó

41-43
- PDF (Magyar)
On the theories of PR

Bernadette Kukoda

44-50
- PDF (Magyar)
The management of enterprises and a new perspective of the personnel function

Joze Florjancic

51-56
- PDF (Magyar)
Marketing tales: You are a winner!

Antal Lantos

57-58
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Book review

Pontatlan adatok - Joseph W. Duncan & A. C. Gross: Statistics for the 21st Century, Irwin, 1995

Szilvia Erdősi

59-60
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Fogyasztói magatartás -Nemzeti Tankönyvkiadó Rt., Budapest, 1996., 232 old.

János Fojtik

60-61
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Country image

Inventing Hungary - Mr. Elemér Hankiss interviewed

István Balázs

62-64
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Advertising effects and effectiness

Development in the research of advertising effects

András Bauer

65-69
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Customer involvement and promotion

Imre Fónai

70-75
- PDF (Magyar)

Press marketing

The role of research in the marketing activity of Népszabadság - Ms. Judit Skriba interviewed

Marketing & Menedzsment szerkesztőség

76-77
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Review of foreign literature

A marketing négy P-je: parancsolgató, polemizáló, permanens, problematikus - European Journal of Marketing, 1992/4

Szilvia Sulák

78-80
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Full edition

Marketing & Management 1996 / 3.

Marketing & Menedzsment szerzők

84 oldal
- PDF (Magyar)