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Vol. 30 No. 3 (1996)
Vol. 30 No. 3 (1996)
Published:
1996-05-01
-
To the Reader!
Marketing & Menedzsment szerkesztőség
3
PDF (Magyar)
Agromarketing
Establishing of cooperative agromarketing organization in Hungary - The experience of the European Union
Béla Gaál
4-6
PDF (Magyar)
Food-products labeling, marketing and consumer protection
Erzsébet Szabó, Zoltán Lakner
7-12
PDF (Magyar)
Games of chance
This life is a Gift...
László Pálffy
13-17
PDF (Magyar)
How we play the game of chance - As figures show
- -
18-19
PDF (Magyar)
The game of the hungarian gaming corporation - Mr. Antal Pongrácz interviewed
István Balázs
20-21
PDF (Magyar)
A portrait of a woman of success, Ms. Kathleen Summers interviewed
László Erőss
22-24
PDF (Magyar)
Where marketing, law, and ethics meet - An interview with Mr. Péter Sebes
László Erőss
25
PDF (Magyar)
Insurance
Nation-wide Consulting Network of Providencia - Mr. Mátyás Pálvölgyi interviewed
- -
26-28
PDF (Magyar)
Insurance marketing
Orsolya Biczók
29-34
PDF (Magyar)
M&M mix
The process of corporate marketing
Gábor Rekettye
35-40
PDF (Magyar)
The experiences of austrian and french joint ventures in Hungary
László Szabó
41-43
PDF (Magyar)
On the theories of PR
Bernadette Kukoda
44-50
PDF (Magyar)
The management of enterprises and a new perspective of the personnel function
Joze Florjancic
51-56
PDF (Magyar)
Marketing tales: You are a winner!
Antal Lantos
57-58
PDF (Magyar)
Book review
Pontatlan adatok - Joseph W. Duncan & A. C. Gross: Statistics for the 21st Century, Irwin, 1995
Szilvia Erdősi
59-60
PDF (Magyar)
Fogyasztói magatartás -Nemzeti Tankönyvkiadó Rt., Budapest, 1996., 232 old.
János Fojtik
60-61
PDF (Magyar)
Country image
Inventing Hungary - Mr. Elemér Hankiss interviewed
István Balázs
62-64
PDF (Magyar)
Advertising effects and effectiness
Development in the research of advertising effects
András Bauer
65-69
PDF (Magyar)
Customer involvement and promotion
Imre Fónai
70-75
PDF (Magyar)
Press marketing
The role of research in the marketing activity of Népszabadság - Ms. Judit Skriba interviewed
Marketing & Menedzsment szerkesztőség
76-77
PDF (Magyar)
Review of foreign literature
A marketing négy P-je: parancsolgató, polemizáló, permanens, problematikus - European Journal of Marketing, 1992/4
Szilvia Sulák
78-80
PDF (Magyar)
Full edition
Marketing & Management 1996 / 3.
Marketing & Menedzsment szerzők
84 oldal
PDF (Magyar)
Language
English
Magyar
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