The ITC Relation Analysis of the 50+ Generation (I. part)

Authors

  • Ildikó Gergátz PTE KTK Gazdálkodástudományi Doktoriskola

Keywords:

ICT, intergenerációs tudástranszfer, internet, 50 felettiek

Abstract

The information technology plays a crucial role in enabling elderly people to actively participate in (public) life. The information society reallocates the access to and the accessibility of social resources, information and services. The research aims to reveal the relationship of the digital natives and the nomads as it is today and how the representatives of the two sides perceive this connection. The aim of the qualitative research is to find out whether the old saying: “Give a man a fish and you feed him for a day. Teach him how to fish and you feed him for a lifetime” continues to work in this area as well. What are the techniques that support successful fishing, where does help come from.

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Published

2019-10-01

How to Cite

Gergátz, I. (2019) “The ITC Relation Analysis of the 50+ Generation (I. part)”, The Hungarian Journal of Marketing and Management, 43(3), pp. 54–62. Available at: https://journals.lib.pte.hu/index.php/mm/article/view/672 (Accessed: 1 September 2024).

Issue

Vol. 43 No. 3 (2009)

Section

Generation marketing