Az elektromos autózás fogyasztói megítélése, dilemmái

Abstract

THE AIMS OF THE PAPER

Efforts to create sustainability can now be seen in several fields, such as physical mobility, traveling and transportation. However, this massive demand threatens natural resources and increases the environmental burden. Various development directions have been started to mitigate these negative effects, one of the now workable and available solutions is the electric car (EV). Our research covered how the Hungarian adult population sees this innovation and what do they think about people who use electric cars. We also examined whether these motorists take sustainability into account in other areas as well, for example during choosing their meals.

METHODOLODGY

To answer our research questions, we used an online survey. Descriptive statistical methodology and Chi-square trial tests were used to process the responses to the questions of the omnibus-type questionnaire, which is a representative sample of the Hungarian adult population of 1,000 respondents.

MOST IMPORTANT RESULTS

The results of the research made it clear that consumers do like the electric car and they think it is useful in terms of protecting the environment. While women sympathize with this type of mobility to a greater extent, men show a greater willingness to buy them. The sympathy shown for electric cars is significantly high among those who follow any kind of special diet. Among special diets, in the case of those who sympathize or familiar with veganism, there is additional significance that they sympathize with the electric car to a greater extent than those who do not consider following vegan lifestyle. At the same time, it can also be seen that despite the high level of sympathy, the currently available EV is not available to everyone, the biggest obstacle is the price.

RECOMMENDATIONS

With our research, we highlight the result that consumers are interested in this innovation and find the electric cars sympathetic. At the same time, the results also show that at this moment, the EV technique is not affordable for the majority of society. We might see a greater spread of this innovation only when their prices fall. It is also worth examining the ecosystem of those who choose electric car, in which environment customers make this decision.