A projekt marketing előzményei és gyakorlata

Tibor Mandják; Gabriella Pollák; László Tasi; György Várday; Zoltán Veres

The antecedents and practice of project marketing

Authors

Tibor Mandják Budapesti Közgazdaságtudományi Egyetem
Gabriella Pollák ENERGOVILL-PROJEKT Fővállalkozó Rt.
László Tasi ab Építőipari Információs és Marketing Iroda Kft.
György Várday BME Mérnöktovábbképző Intézet
Zoltán Veres Külkereskedelmi Főiskola

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Published

2019-12-02

How to Cite

Mandják, T., Pollák, G., Tasi, L., Várday, G. and Veres, Z. (2019) “The antecedents and practice of project marketing”, The Hungarian Journal of Marketing and Management, 29(3), pp. 41–43. Available at: https://journals.lib.pte.hu/index.php/mm/article/view/2431 (Accessed: 23 July 2024).

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Issue

Vol. 29 No. 3 (1995)

Section

Project Marketing

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