To the Reader!

Most read articles by the same author(s)

• Gábor Rekettye, Value in marketing - Academic inaugural speech , The Hungarian Journal of Marketing and Management: Vol. 38 No. 2 (2004)
• Erzsébet Hetesi, Gábor Rekettye, Longitudinal measurement of the dimensions of loyalty amongst the Hungarian energy consumers , The Hungarian Journal of Marketing and Management: Vol. 38 No. 6-1 (2004): Évf. 38-39 szám 6-1 (2004-2005)
• Hanna Oirik Menahem, Israel Boxer, Gábor Rekettye, The influences of cultural orientation, ecological awareness, price and psychological wellbeing over senior citizens' green sheltered housing buying intentions , The Hungarian Journal of Marketing and Management: Vol. 44 No. 2 (2010)
• Gábor Rekettye, Tibor Tersztyánszky, Measuring the Consumer Satisfaction in the Power Supply Industry , The Hungarian Journal of Marketing and Management: Vol. 31 No. 1 (1997)
• Gábor Rekettye, László Szerb, Preface , The Hungarian Journal of Marketing and Management: Vol. 51 No. 1-2 (2017)
• Gábor Rekettye, In Memoriam: János Fojtik (1953-2022) , The Hungarian Journal of Marketing and Management: Vol. 56 No. 3 (2022)
• Gábor Rekettye, Some thoughts on meaning and principles of innovation , The Hungarian Journal of Marketing and Management: Vol. 36 No. 1 (2002)
• Gábor Rekettye, The process of corporate marketing , The Hungarian Journal of Marketing and Management: Vol. 30 No. 3 (1996)
• Gábor Rekettye, The value in marketing , The Hungarian Journal of Marketing and Management: Vol. 51 No. 1-2 (2017)
• Gábor Rekettye, Gyula Zeller (1928 - 2009) , The Hungarian Journal of Marketing and Management: Vol. 43 No. 3 (2009)