At your leisure but always measure. Advice (for SMEs) for growing marketing efficiency

Abstract

There is no doubt today in that saving market positions of SMEs even market growth for them is unthinkable with no use of marketing tools. It is a fact at the same time that SMEs need an extraordinary huge sum of money for realising their marketing plans and as a result they often pass the whole set of conscious marketing activities over. This paper gives some proposals for measurement of marketing efficiency and effectiveness for SMEs for supporting them in find their own real strengths and weaknesses in the light of market opportunities.