Vol. 47 No. 1 (2013)

Published: 2013-01-01

Editor’s Choice

Correspondence between satisfaction of residents and factors of retention

Anita Marien

3-10
- PDF (Magyar)

Marketing Research

Green Festivals - in Hungary and in the United Kingdom

Csaba Dezső Dér

11-20
- PDF (Magyar)
Management tools of the demand chain empirical analysis of practice of Hungarian companies

Judit Nagy

21-32
- PDF (Magyar)

Marketing Education

At your leisure but always measure. Advice (for SMEs) for growing marketing efficiency

József Kandikó

33-45
- PDF (Magyar)

In English

Marketing aspects of functional canned food industrial products

Ágoston Temesi, Viktória Szente

46-53
- PDF

Management Research

Portfolio optimization in the electricity sector

Vivien Csapi

54-65
- PDF (Magyar)
Impact of Networks on Application of Empowerment

Ildikó Andó

66-76
- PDF (Magyar)
Evolution of public management: from New Public Management to network governance

Melinda Oparin-Salamon

77-88
- PDF (Magyar)

Full edition

Marketing & Management 2013/1.

Marketing & Menedzsment Szerzők

88, [2]
- PDF (Magyar)